Video+Opinion| Crazy For LABUBU: How Chinese IP Took the World by Storm
Editor’s Note: LABUBU may seem like an overnight global sensation, but behind the worldwide craze for this wide-mouthed, mischievous-eyed doll lies years of dedication and development by POP MART—the company that brought it to life. Beyond LABUBU's viral success, the rise of POP MART and other innovative Chinese IPs signals something even bigger: a new engine of economic growth and a transformative moment for China’s cultural and creative industries.