Video+Opinion| Crazy For LABUBU: How Chinese IP Took the World by Storm
Editor’s Note: LABUBU may seem like an overnight global sensation, but behind the worldwide craze for this wide-mouthed, mischievous-eyed doll lies years of dedication and development by POP MART—the company that brought it to life. Beyond LABUBU's viral success, the rise of POP MART and other