Breaking the Filter: How Grassroots Narratives Are Reshaping China's Global Image

Who gets to tell China’s story? As global travelers and streamers bypass traditional media, a new, unfiltered image of China is taking shape — one TikTok, vlog, and viral visit at a time. This piece explores how grassroots voices are breaking the filter and reshaping global perceptions of China.

Breaking the Filter: How Grassroots Narratives Are Reshaping China's Global Image
A drone photo of The Stage Observation Deck, Shanghai [Liu Ying/Xinhua]

By Ryan Yeh

For decades, Western media has dominated the shaping of global perceptions of China, often presenting a narrative filtered through a lens of skepticism and bias. This "discourse monopoly" has created a distorted image, hindering international audiences from grasping the complexities and nuances of a rapidly evolving country.

Now, the rise of social media and the increasing accessibility of international travel are challenging this long-held dominance, promoting a more authentic and multifaceted view. As Chinese scholar Lin Sixian notes, these shifts reflect a growing awareness of the West's own issues and a re-evaluation of outdated narratives. Digital platforms empower individuals to share their firsthand experiences, bypass traditional media gatekeepers, and offer a "glocal" perspective.